Candy Chat makes ad performance sky-high by leveraging user data, allowing precise targetting, and optimizing which ads to show on the fly. Tailored advertisements have been proven to resonate better with users, increasing conversion rates by up to 20%, according to McKinsey. Candy Chat data for analysis of user engagement trends, preferences, and demographics allows businesses to serve targeted ads according to the specific interests and behavior of an individual.
Every time someone clicks and checks in Candy Chat, the targeting accuracy keeps increasing with machine learning algorithms, leading to improved CTR on a regular basis. According to Gartner report, Your CTR can be increased using AI-driven ad optimization by 30%. Brands such as Facebook are using AI to dynamically increase targeting and targeting, thereby increasing relevance of the ad and lower you cost per click (CPC). Candy Chat uses the similar adaptive technology to optimize brands ad spend for high-value users who convert in a tap.
This allows Candy Chat to instantly analyze the data and make modifications to the ad content and placements, depending on how people have responded. The ability to make changes in real-time leads to a 25% improvement in ad performance metrics as businesses are able to react immediately to changing audience behavior. That agility is critical for campaigns tied to time-sensitive goals or seasonal needs. Using advanced targeting and real-time placement strategies, e-commerce brands tend to experience improved ad performance of between 20-30% on Black Friday. And this is where Candy Chat comes in — it helps you to extract maximums out of your ads while the time/season peaks.
Candy Chat offers ad segmentation that allows for the remarketing of users based on engagement, purchase intent, and browsing behavior. Remarketing on your data for 10-20% higher conversion rates are businesses trying to re-engage users that have already seen your product before. Google also applies the same segmentation for its advertisement platforms, gaining benefits of better return on investment (ROI) and user engagement. Candy Chat provides a segmentation, so ads are served to an audience that is more likely to convert and it leads to an efficient ad spend strategy.
As John Wanamaker famously put it: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Candy Chat solves this problem by providing performance analytics for merchants in the dashboard so that businesses can better learn which ads are performing better than others. candy chat equips companies with a data-driven breakthrough to advertising that boosts relevance, engagement and conversions across campaigns. Such precise and instant real-time ad optimization ensures that marketing budgets yield the best possible returns.